Examples
GEO Examples
The following scenarios illustrate how GEO improves AI citation rates across different business types. The specific numbers and implementations are representative — the underlying patterns and techniques are consistent with real GEO work.
Example 01
Local service business: accountancy firm
A regional accountancy firm serving small businesses was appearing in 0 of 20 AI test queries. Competitors in the same city appeared in 14 of 20. The firm had a functional website with good SEO rankings but had done no GEO work.
Gap analysis
- ›Service pages used long narrative descriptions with no direct question-and-answer structure
- ›No FAQPage, HowTo, or Service schema on any page
- ›The firm's name appeared consistently on their own site but nowhere else — no directories, no press mentions, no independent citations
Fixes implemented
- ›Rewrote each service page to lead with a one-sentence definition, followed by 3–5 explicit Q&A pairs
- ›Deployed FAQPage schema on all service pages and HowTo schema on the onboarding process page
- ›Added Organization schema to the homepage with founder name, service area, and service types
- ›Submitted the firm to 12 relevant business directories and secured two editorial mentions in local business publications
Example 02
SaaS tool: project management software
A project management SaaS had strong domain authority and ranked well for long-tail SEO keywords. Despite this, it appeared in only 3 of 25 AI test queries for phrases like “best project management software for agencies” — while two less-known competitors with weaker SEO appeared in 18 of 25.
Gap analysis
- ›Content was optimised for engagement and keyword density — not for direct answer extraction
- ›Competitors had invested heavily in third-party review sites (G2, Capterra, Trustpilot) where AI models frequently sourced answers
- ›The SaaS had no structured comparison content — no explicit "who is this for" or "how does it compare to X" pages
Fixes implemented
- ›Created a dedicated "best for" landing page with explicit positioning: 'Best for agencies managing 5–25 clients'
- ›Added SoftwareApplication and FAQPage schema to core product pages
- ›Ran an active review acquisition campaign on G2 and Capterra to increase citation frequency on platforms AI models source from
- ›Built a comparison content series: 'Tool X vs Tool Y for agency use'
Example 03
Marketing agency adding GEO as a service
A 6-person digital marketing agency wanted to offer GEO to their existing client base without hiring a specialist. They used GEOhelp as a white-label execution partner, starting with an Agency Enablement engagement to build an internal playbook, then moving to a monthly retainer for their first two GEO clients.
Structure of the engagement
- ›Month 1: Agency Enablement — GEOhelp built a custom playbook with prompt templates, schema checklists, and citation-building frameworks for the agency's specific client types
- ›Month 2: First GEO client onboarded — GEOhelp ran the full cycle (audit, fix, retest) while the agency account manager handled client communication
- ›Month 3: Second client added — agency team ran the audit phase independently using the playbook; GEOhelp handled execution
- ›Month 4 onwards: Agency retains GEOhelp for execution while managing client relationships and reporting internally
“We went from having no answer when clients asked about AI visibility to having a repeatable process in 30 days. The white-label setup meant our clients never knew we were using a partner — it just looked like we'd built the capability in-house.”
— Agency Director, 6-person digital marketing agency
What these examples have in common
- ›Every case started with a prompt audit — no GEO work was done without first establishing what the baseline was
- ›The gap type (structural, technical, authority) determined which fix to prioritise first
- ›Schema and content fixes produced faster results; citation building took longer but produced more durable improvement
- ›AI visibility and Google rankings moved independently — fixing one did not automatically fix the other
Read the full tactical guide: How to Rank in AI Search →